3 Incredible Books, Every Writer Should Read and Repeat
Many of you struggle to craft stories that can bridge the gap between you and your readers.
Perhaps, you don’t know how to choose the right topics and tweak the titles to attract more eyeballs. Maybe you don’t have a clue why some things go viral and others hit the dust. Or probably, you don’t possess the art of stealing.
But enough is enough!
Your wait is now over.
Here I’m going to talk about some excellent books that will give you everything you need to know to become a smart writer who writes (and earns) better than others.
All you have to do is read the books, pen down the most striking points, and then act accordingly.
So, let’s dive in.
Contagious by Jonah Berger
Have you ever wondered why you share what you share? Or, what inspires you to share a piece of information with others? How does social transmission happen, and do you have any control over it?
In the book, Contagious, Jonah Berger discusses why some things catch on and others don’t. He also explains the mechanics of generating buzz and going viral — as he believes virality isn’t born, it’s made.
In doing so, this book explores six principles of contagiousness. So before planning your next content, you will have a clear understanding of what makes content contagious (aka viral) and how.
Have I told you what those six principles are? They are social currency, triggers, emotion, public, practical value, and story.
For more, you must read the book and then think about how you’re going to shape your next story to make it contagious.
About the author
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania and an expert on viral marketing, word of mouth, and social influence. He has several international bestsellers, including Contagious, Invisible Influence, and The Catalyst.
Note: If Jonah Berger is new to you, you may listen to his talk at Google about Contagious. It…